FOOTLV was originally founded in Latvia with a simple idea - to give football fans access to best quality shirts at prices three to four times lower than traditional retail. We began by offering affordable fan shirts, and soon introduced the option to personalize names, numbers, styles, and details so every customer could create something unique.
We believe every customer deserves fast delivery, safe processing, and a smooth experience from checkout to delivery. To make that possible, we work with reliable shipping partners and process orders quickly through a dedicated team that monitors, packs, and prepares every purchase with care. Our support team is always ready to help, and every item is double-checked before dispatch and delivered in branded packaging for a premium unboxing experience. Our goal is simple - provide great football shirts at honest prices, while delivering the best experience possible for every fan.
We are grateful for the support we receive every day - it motivates us to grow, improve, and push this project further. FOOTLV is more than just a store; it is a long-term vision built with passion and love for the sport.
We have also launched our second brand, Icon Stadium, built with the same philosophy — great products, reliable service, and a satisfying customer experience. Our journey is still young, but with your support, we are determined to reach more fans, improve constantly, and make our brands recognized across the football community.